Speaking
I talk with business groups, professional associations, and conferences about getting found online, standing out in a crowded market, and using AI and automation without overcomplicating your business.
Most people running a business didn’t sign up to become marketers. They’re good at the actual work, i.e., practicing medicine, running a firm, fixing a leaky faucet, caring for clients, and then discover that being good at it isn’t quite enough to be found.
That’s what I talk about. Not growth hacks or the tactic of the month, but how search actually works now, why some businesses get recommended and others don’t, and what a small team can realistically do about it.
I try to leave a room with people who can act on something the next morning. My favorite feedback is the email a few weeks later saying they did the one thing and it worked.
Before this work, I was a genetic epidemiologist at Boston University School of Medicine with peer-reviewed publications in JAMA Otolaryngology and elsewhere. I spent sixteen years coaching entrepreneurs. Today I run Stellar Web Partners and help run a local dance studio in Natick with my wife.
Topics
Getting Found Online: Websites, Google & AI Search
How people look for services has changed significantly – first with local search and maps, now with AI assistants that answer instead of listing. Here’s what actually determines whether you come up.
- Why the top of Google looks nothing like it did in 2020
- What AI assistants use to decide who to recommend
- The handful of things a small business can control, in priority order
Formats: 20-minute talk · 45–60 minute session
Local SEO for Local Businesses
A practical walkthrough of local visibility: Google Business Profile, reviews, social media, and the website structure underneath it all.
- Setting up and maintaining a Google Business Profile that actually performs
- How reviews influence visibility, and how to ask without being awkward
- What to do first if you’re starting from nothing
Formats: 45–60 minute session · half-day workshop
Standing Out Online
Every industry has a template, and using it makes you look exactly like your competitors at the moment someone is choosing between you. This session is about finding and communicating what’s genuinely different.
- Why most businesses describe themselves in interchangeable language
- Questions that surface what actually makes a business distinctive
- Turning those answers into a website, not just a mission statement
Formats: 45–60 minute session · workshop · panel
Practical AI & Automation for Small Businesses
Skipping the hype and the anxiety: what these tools are genuinely good at, what they aren’t, and where a small team gets real time back.
- The tasks worth automating first, and the ones to leave alone
- How follow-up systems recover opportunities you’re already losing
- Getting started without a technical team
Formats: 20-minute talk · 45–60 minute session · webinar
Getting Found by Patients: Websites, Google & AI Search for Medical Practices
The same principles, translated for clinical practice, where the constraints are different and the skepticism is usually well-earned.
- What patients actually do before choosing a practice
- Google Business Profile and reviews when you’re bound by privacy rules
- Why practice websites tend to look identical, and what to do instead
- Evaluating a marketing vendor without a marketing background
Formats: 45–60 minute CME-style session · conference breakout
Who I speak to
- Professional associations and conferences
- Medical and healthcare practices
- Business networking groups — BNI, chambers of commerce, referral organizations
- Small business and entrepreneurship organizations
- Podcasts and interview shows
Audiences are usually owners, partners, and practitioners rather than marketing staff. Plain language, no jargon, nothing that requires a marketing background to follow.
Formats
- Conference session: 45 to 60 minutes, with time for questions
- Short talk: 20 minutes for a meeting slot or lightning format
- Workshop: half-day, hands-on, people leave with work completed
- Webinar: remote, recorded if you’d like
- Panel: happy to be a panelist or to moderate
- Podcast or interview: remote or in-person
I’m glad to adapt any topic to your time slot and audience. If what you need is close to something above but not quite it, say so. I’d rather cater to your audience than deliver a general one.
Speaker bios
Third person, ready to copy and paste into a program.
Nat Couropmitree is the founder of Stellar Web Partners, where he helps local service businesses get found online and build the systems to grow well. A former genetic epidemiologist and longtime entrepreneur coach, he speaks about search visibility, brand distinctiveness, and practical AI for small businesses.
Nat Couropmitree is the founder of Stellar Web Partners, where he designs websites and builds the local SEO, CRM, and automation systems behind them for service businesses across healthcare, law, consulting, wellness, and the trades.
His path there was unusual. He studied anthropology at the University of Chicago, earned an MPH from Boston University School of Public Health, and spent seven years as a genetic epidemiologist at Boston University School of Medicine, publishing in JAMA Otolaryngology among others. He then spent sixteen years coaching entrepreneurs before turning to web design and online marketing full-time.
Nat Couropmitree is the founder of Stellar Web Partners, where he helps local service businesses get found online, communicate what makes them distinctive, and build the systems that let them grow efficiently.
His career has been anything but linear. He studied anthropology at the University of Chicago, drawn to patterns in culture and behavior, then earned an MPH from Boston University School of Public Health. He spent seven years as a genetic epidemiologist in the Department of Neurology at Boston University School of Medicine, co-authoring peer-reviewed research including work published in JAMA Otolaryngology.
From 2008 to 2024 he coached entrepreneurs and business owners, helping them build businesses that fit who they actually were. He began designing websites in 2010 and moved into the work full-time in 2024, founding Stellar Web Partners in 2025.
That combination- analytical training, sixteen years of listening closely to business owners, and daily hands-on work in search and web design- shapes how he approaches both client work and the stage.
Nat lives outside Boston, helps his wife run the Arthur Murray Dance Center of Natick, and has been dancing Argentine Tango for a decade.
Photos
High-resolution headshots for programs and promotional materials. No permission needed — please use them.
- Preferred name — Nat Couropmitree
- Title — Founder, Stellar Web Partners
Where I’ve spoken
I speak regularly with business networking groups and referral organizations, and I’ve taught webinars and local workshops on websites, search, and getting found online.
I’m also an experienced interview guest. During my years coaching entrepreneurs, I appeared on podcasts regularly. Different subject, but the practice carries over.
Invite me to speak
Tell me a bit about your event and I’ll get back to you within a couple of business days.
No pressure either way. If I’m not the right fit for your audience, I’ll say so and try to suggest someone better.